Research shows that 98% of homes and virtually 100% of all businesses use at least one calendar, and households use an average of 4 calendars.
Calendars are a necessity. We all use them to plan our daily lives, and they serve a decorative purpose as well. People value them.
Calendars have sales power. They are like a hanging business card. Advertising calendars are your personal sales representatives, working for you all year long in the homes and offices of your customers and potential customers . . . where buying decisions are made.
Calendars are economical. You control distribution of calendars, so there's no wasted coverage. Your message is seen many times daily and is remembered. A calendar's long life makes it cost-per-impression just a fraction of the expense of other advertising media.
Calendars have gift value. Because of its usefulness and attractiveness, a calendar has value and is considered to be a gift. It is a nice way of saying "thank you" to your customers, creating a favorable and lasting impression of your company.
